FibreTrace® launches second Nobody Denim capsule
FibreTrace® and Nobody Denim continue to lead by example to bring the fashion industry into a more transparent future.
March 29th, 2021
Written by FibreTrace®
The future of denim continues.
To follow our global launch with leading US sustainable brand Reformation, we have once again teamed up the Nobody Denim team in an effort to push the Australian fashion industry towards a more sustainable future, combining traceability with impact measurement.
The capsule collection will introduce seven new FibreTrace® pieces and will be the first to feature the Fibre Impact Module.
The Fibre Impact Module (FIM) is an integrated benchmarking tool that collects and aggregates previously uncaptured impact data from farms including carbon emissions, water use, energy consumption and other environmental performance data as shared by farmers and their agronomists and third-party verified.
Learn more about the FIM here.
The new collection will once again be made from Good Earth Cotton® - a certified carbon positive cotton - meaning customers are equipped with sustainable cotton and manufacturing processes. Both verifiable through real-time data.
John Condilis, Chair, Co-Founder and family owner of Nobody Denim said:
“We were so happy to see such a positive response to our first FibreTrace® collection towards the end of one of the toughest years in recent memory. The opportunity to further educate shoppers on the importance of transparency in fashion was something we jumped on straight away.”
“By including the Fibre Impact Module, we are inviting our consumers to be a part of the positive change we are striving for, allowing for real data and facts to educate shoppers about what they are buying, and the environmental impact of their clothes.”
Mimi Elashiry at the Nobody Denim factory, Melbourne. Photo taken by Lara Cooper.