Good Earth Cotton® launches first carbon positive and traceable intimates collection with IMPETUS

Backed by the power of FibreTrace® technology, Good Earth Cotton® partners with Impetus to launch the first collection of carbon positive intimates.

September 2nd, 2021

Written by FibreTrace®

Leading Portuguese textile company, IMPETUS have launched a premium carbon positive and fully traceable intimates collection, made from the world’s first carbon positive cotton, Good Earth Cotton®.

Good Earth Cotton® paves the way for cotton farming globally to be carbon positive, traceable and low impact. Good Earth Cotton® sequesters more carbon than it emits across its entire growth lifecycle. 

The collection is traceable due to the power of FibreTrace® technology. IMPETUS has partnered with FibreTrace® to ensure the combination of physical and digital traceability to authenticate the raw cotton fibre from farm and accurately report on environmental credentials to reduce impact.  

Traceable, Good Earth Cotton® products will be introduced into IMPETUS Brand collections at the end of 2021, ready for market by 2022.

Since 1970, IMPETUS Group has invested in design, research and development to remain at the cutting edge of technology and at the forefront of industry innovation. Specializing in underwear, loungewear, beachwear, athleisure and technical textiles, IMPETUS is one of the core creative brands in Europe today with its own licensed brands and private label.

“Our collaboration with Good Earth Cotton® and FibreTrace® marks the next step of our sustainability journey, working towards full supply chain traceability from farm through to recycle and reuse. Our customers can now have complete trust in the IMPETUS products they buy and know with full certainty where their products have been and their environmental impact,” said Ricardo Figueiredo, General Manager of IMPETUS Group.

According to the UNEP and the Ellen MacArthur Foundation, the fashion industry accounts for 10% of annual global carbon emissions, more than international flights and maritime shipping combined. With cotton making up 25% of the world’s global fibre use, the Good Earth Cotton® program has an opportunity to revolutionise the cotton industry and reduce its global carbon footprint.

ABOUT GOOD EARTH COTTON®

Good Earth Cotton® is the world's first third-party verified carbon-positive cotton. Grown by passionate farmers who are driven by the need to reduce the environmental footprint of the raw fibre. 

Good Earth Cotton® sequesters more carbon than it emits across its entire growth lifecycle.

Good Earth Cotton® is driven by data, innovation and technology to ensure best practice of regenerative smart farming techniques. Precision agriculture ensures minimal-to-zero tillage and soil disturbance. Crop rotation, organic waste amendments and cover crops increase biodiversity and soil health,  lowering the farming environmental footprint. Measuring every drop of water and utilising renewable energy, Good Earth Cotton® paves the way for cotton farming globally towards a conscious supply chain. 

Ensuring the efforts of nature and science that form positive impacts at raw fibre level can be traced throughout the global supply chain, brands and consumers have confidence from the products they purchase.