There are a number of innovations in raw fibres and textiles. With FibreTrace® and its traceability technology, it's not just critical for cotton but it's critical for all fibres, whether that is sustainable wool, or viscose or cashmere.
And this is happening. Large brands and large suppliers are doing this because they want to do what is right but they also want to recognise that there is too much risk in holding certificates that they can't actually defend. We are seeing that in a very big way with the Xinjiang crisis in China - there is no way right now that a t-shirt or a pair of jeans that are coming from China can be identified as being forced labour or not without transparency.
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The importance of traceability for good consumer relations.
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