Nobody Denim and Showroom-X collaborate on special FibreTrace® collection

Iconic Australian brand and luxury retailer, Nobody Denim and Showroom-X, have collaborated on a special 6-piece FibreTrace capsule collection of traceable denim garments.

March 24th, 2022

Written by Nobody Denim

Iconic Australian denim brand, Nobody Denim and luxury Australian digital retailer Showroom-X have collaborated on a special 6-piece FibreTrace capsule collection of completely traceable denim garments made from cotton sourced from the world’s first carbon positive cotton farm in Australia, Good Earth Cotton.

Nobody Denim and Showroom-X share a commitment to supporting local industry and creating a sustainable business model through a shortened supply chain with innovation at the forefront of both businesses.

The 6-piece capsule is steeped in classic denim silhouettes, reworked for the new woman. Showroom-X Creative Director Kelly Atkinson said:

“FibreTrace provides complete transparency to the supply chain, they have essentially taken a critical look at the fashion industry and worked to find innovative solutions to make it better.

We worked closely with John & the Nobody Denim team during the #WeWearAustralian campaign and when we discussed launching denim on Showroom-X they were obviously our first choice. When they then gave me the chance to help design my own styles specifically for our customer, I was super excited.

Images by Claire Hart.

As my first foray into the design world, my aim was to capture the essence of Nobody Denim’s everyday effortless style and add to it an element of Showroom-X luxury via the cuts and silhouettes.

Creatively, for the shoot to tell the story of our collaboration we wanted to show a journey of discovery. A road trip to connect to the earth again, to oneself and back to basics. We wanted this campaign shoot to be as natural and honest as possible. There is no retouching on the imagery and almost everything was shot in or around 'magic hour' to get the sun's natural glow.”

The Nobody Denim x Showroom-X FibreTrace collection is available from Nobodydenim.com.au and Showroom-X.com from Tuesday 15 March.

ABOUT NOBODY DENIM

The Nobody Denim story began with a small, family-built denim laundry in the back streets of Melbourne, Australia in 1999. Founded on the belief that making jeans could be imbued with integrity and creativity, Nobody Denim has continued to go from strength to strength. From fabric sourcing to fit and finish, the Nobody Denim team shows a dedication to their craft, a commitment to quality and a genuine understanding of their customer needs.

Nobody Denim customers care deeply about the planet and are effortless in their appreciation for traditional, quality denim.

Nobody Denim is committed to maintaining an ethical and sustainable operational facility, with transparency at the core of business activities. The label is accredited with Ethical Clothing Australia, ensuring everyone involved in making their designs receive fair wages and are provided with safe working conditions.

ABOUT SHOWROOM-X

Showroom-X has a point of difference - all things Australian.

A meeting point for like-minded people to discover elevated Australian fashion, design objects and wellness products in a refined digital environment. A 360° lifestyle experience, stems from a diverse women’s ready-to-wear offering into multiple categories - from niche beauty solutions to home decor and contemporary art objects.

Grounded in women’s ready-to-wear, with a fresh and timeless point of view emerges a respect for handcrafted products with a minimalist edge.