A more sustainable choice. Maggie Marilyn prides themselves on having complete transparency with their customers. By providing customers with this crucial information, individuals are aware of exactly what they are buying.
We spoke with Maggie herself, and found out all about her new collection, photoshoot with Good Earth Cotton, and why sustainability is important to achieve success.
(FibreTrace)Your new collection, The Pursuit of Good collection uses traceable and organic or repurposed fibres. How does Maggie Marilyn engage with transparency as a business and why do you believe it to be so important?
(Maggie) We believe that the future of fashion is one rooted in transparency, circularity, regeneration and inclusion. But unfortunately, one of the biggest barriers to change is the opaque manner under which the industry still operates - as long as consumers are unable to see how their garments are made, who they’re made by and under what conditions, they’re unable to hold brands to account.
When a customer sees “Made in New Zealand” on the seam of a t-shirt, they’re really only seeing one chapter of the story, but by Maggie Marilyn having farm-to-finished garment transparency we are opening the doors to the entire lifecycle of that t-shirt. It’s so much more than “Made in New Zealand”, what matters is the hands that are touching the garment at every stage of the journey.
We’re committed to showing our customer every step in our supply chain, disclosing our social, cultural and environmental commitments, and being honest about the journey we’re on to having a regenerative impact on the planet and ultimately operate within a circular economy.
(FibreTrace) The new campaign was shot at the stunning, Good Earth Cotton® farm in Northern Australia. Why did you choose to partner with Good Earth Cotton® for this particular campaign?
(Maggie) It was such a privilege to shoot our latest Forever campaign at Good Earth Cotton’s carbon-positive farm in Moree!
Through state of the art, environmentally efficient farming practices that include minimal-to-zero tillage and soil disturbance, crop rotation, organic waste amendments and cover cropping, Danielle and David Statham (the founders of Good Earth Cotton) have created a planet-healing fibre for the future - one that sequesters more carbon than it emits across the entire growth life cycle.
Ultimately, the earth needs us to turn back the clock on emissions and at Maggie Marilyn we believe the solution is in the soil.We make in small runs in a bid to limit overproduction, which means it’s rare that we need enough fabric to order it straight from the source. So to date, we’ve been using deadstock fabric leftover from other fashion houses. This is great, because it’s saving up material that’s already in rotation and would have otherwise been sent straight to landfills.
This collection is made from fully traceable organic or repurposed fibres, and some of these garments were made using cotton from the Good Earth Cotton farm, so it was incredibly special to shoot these garments at their place of origin.
