We had the pleasure of chatting with Alexandra Dash, Founder of Shapes in the Sand. Alexandra spoke about her personal values, and how her brand’s ethics all relate back to traceability and transparency.
(FibreTrace) What do you love the most about the way your brand operates in terms of transparency?
(Alexandra)Knowing that Shapes in the Sand's practices reflect my personal values. The label was built on solid foundations to support three key areas: circularity, conservation and ethical manufacturing. Keeping all operations of the business locally has also enabled me to connect with like-minded creatives and makers who have helped build a healthy network. These people have become an integral part of Shapes in the Sand.
(FibreTrace) How have your sustainability ethics contributed to your success as a brand?
(Alexandra) By having strong values towards the treatment of others including our planet has helped me to build a strong sustainable business. I've stayed true to my values and I question every step involved within the business, from the sourcing right through to the distribution of collections.
